Kindle Unlimited is the "Netflix" of ebooks. Although the brand enjoys a loyal customer base of avid readers, Kindle Unlimited wanted to reach out to new subscribers. The main challenge was to inform new audiences of the breadth of growing content on the platform and ease of accessibility. Our approach was to take the reader on a fantastic journey through the most popular genres available on the app. Our strapline "Indulge your passion for reading" speaks to the freedom and pleasure audiences feel when looking for their next read on Kindle Unlimited.