Connect is a new meeting room booking solution that allows users to book via Outlook, Google Calendar, a mobile app or a touch screen mounted outside the room. The product is aimed at SME's who do not want expensive enterprise solutions. To support the positioning as an easy and inexpensive solution to an everyday problem, the campaign combined a light consumer tone that distilled the core benefits into a simple short video. A companion technical video was created to explain the technical points in more detail.